Fractional GTM & Sales Advisory for B2B Startups

Most early-stage startups stall between $0 and $10M — not because the product isn't ready, but because the sales motion isn't.

EJ Growth Advisory embeds with you as fractional sales leadership. We design your GTM engine, build your playbook, and close your first deals — so you know the motion works before you hire a full team.

Book a Free GTM Audit

Why Choose Us

What Makes Us Different

Most fractional advisors tell you what to do. We show up and close your first deals.

We've been the founding sales hire.

Not just advisors — we've sat in the seat. Elo was the first sales hire at VergeSense and Density.io. We know what it's like to build from zero with no playbook, no brand, and no inbound.

We don't hand you a slide deck and disappear.

We embed in your team, work your pipeline alongside you, and don't consider the engagement a success until the revenue is real — not projected.

You get CRO-level thinking at BDR-level cost.

Senior sales leadership is expensive full-time. Fractionally, you get the same strategic firepower — right-sized for your stage and budget.

Enterprise Logos We've Landed for Our Clients

These aren't our investors or partners. They're buyers — enterprise customers that our clients, early-stage tech and SaaS startups, successfully sold into with our help. Landing accounts like these requires the right GTM motion, the right messaging, and someone who's done it before.

Airbnb

Our client, a PropTech startup offering smart building sensors, was competing against 9 other vendors in an RFP issued by AirBnb. We identified the right champion inside Airbnb's facilities team, built a strong relationship as an objective trusted advisor, helping them refine their requirements and ultimately closed the deal, securing a global contract with AirBnb.

BP

Breaking into energy is notoriously slow. We helped our client — a sustainability analytics platform — map BP's procurement structure, identify the right internal sponsor, and navigate a 9-month enterprise sales cycle. The result: a >S5.3M, 3 year, multi-site contract that opened the door to additional energy clients.

Fresenius

Healthcare enterprise sales requires patience and precision. Our client — a digital health data platform — had the product but not the process. We mapped Fresenius's procurement landscape, built relationships across two business units, and closed a contract that gave our client their first major healthcare logo.

LinkedIn

Landing LinkedIn required selling the value of a product that was still an MVP, and building confidence that we could deliver an ROI with the fully-baked solution once available. Scaled from the first sales to global portfolio coverage in just over a year.

Microsoft

Our client had a product that complemented Microsoft's Azure ecosystem but no way in. We built a partner-led GTM strategy, identified a co-sell opportunity through the Microsoft Partner Network, and helped close a deal that put our client on Microsoft's recommended ISV list.

NVIDIA

NVIDIA moves fast and expects vendors to keep up. Our client — an AI infrastructure tooling company — needed to get in front of the right team before a competitor did. We ran a high-velocity outbound motion, secured a meeting with NVIDIA's AI platform team, and closed a pilot in 60 days.

Salesforce

Getting into Salesforce's ecosystem is as much about relationships as it is about product. We helped our client identify the right AppExchange partnership angle, build a joint GTM narrative, and close a deal that led to a co-marketing agreement and a featured listing on the AppExchange.

Deutsche Bank

Enterprise financial services deals don't happen by accident. Our client — a RegTech startup — had a strong product but no financial services network. We mapped Deutsche Bank's compliance and risk teams, built a warm introduction strategy, and closed a pilot contract that became a reference account for their entire European expansion.

HOW WE WORK

Senior Sales Leadership — Without the Full-Time Price Tag

We embed directly into your team as fractional sales leaders. That means real accountability, real pipeline work, and real results — not a slide deck delivered at the end of a consulting engagement.

Embedded Leadership

We act as your own sales team — attending calls, working deals, and fully invested in your outcomes.

Flexible Engagement

Retainer-based and right-sized for your stage. Every engagement includes bi-weekly strategy calls, a dedicated Slack channel for live deal support, monthly pipeline reviews, and a written deliverables summary. Month-to-month with 30 days' notice to pause or exit.

Cost-Effective Access

CRO-level expertise at a fraction of the cost. No equity, no long-term commitment, no full-time overhead.

What We Do: Four Ways We Drive Revenue

Sales Motion Design

We build your sales process from first principles — ICP, outbound sequences, qualification criteria, pipeline stages, and the playbook your future team will run. No templates. Built around your product and your market.

Direct Business Development

We don't just plan your pipeline — we work it. Outbound prospecting, partner channel development, strategic alliances. We generate pipeline and close early deals to prove the motion before you scale it.

Market Segmentation & ICP Definition

Most early startups are selling to everyone and winning no one. We help you identify the two or three segments where you'll win fastest, and focus your limited resources there.

GTM Strategy & Execution

From ideal customer profiling to channel strategy and outbound motion, we own the full go-to-market build — and stay embedded through execution, not just delivery.

Results

Real Results, Not Projections

3x

Pipeline Growth

A Series A SaaS company in the workplace intelligence space grew their qualified pipeline threefold in six months — driven by a rebuilt prospecting motion and a sharper ICP definition.

40%

Faster Closes

A Proptech startup cut their average sales cycle by nearly half after we introduced new executive engagement strategies and a structured deal qualification framework.

5

New Logo Acquisition

We sourced, pursued, and closed five new enterprise customers for a scaling startup, demonstrating the sales motion before they made a single full-time sales hire.

"EJ Growth Advisors didn't just advise—they rolled up their sleeves and helped us build a sales machine that scaled with our ambitions. Their fractional model gave us senior expertise exactly when we needed it."

— Founder, Series B SaaS Company (Workplace Tech, $12M ARR at time of engagement)

"Within 90 days, Elo had rebuilt our outbound motion, landed two enterprise pilots, and left us with a playbook our future team could actually run. That's the ROI we needed."

— Co-Founder, Seed-Stage FinTech (Pre-Series A)

Meet Our Founder:


Elo Ofodile, Managing Partner

After 20+ years in enterprise sales — and three stints as a founding sales hire — Elo knows exactly what breaks in the $0 to $10M phase and how to fix it fast. He's built sales motions from scratch at VergeSense and Density.io, and spent his earlier career in executive roles at Reuters and Moody's Analytics. That combination — enterprise rigor meets early-stage scrappiness — is what he brings to every EJ engagement. Elo founded EJ Growth Advisory because he kept seeing the same pattern: great products stalling because founders didn't have a repeatable way to sell. He built this firm to fix that. Based in Denver, he's active in the local entrepreneurial community — and yes, he will talk your ear off about German performance cars.

30 minutes. No pitch. Just an honest look at your sales motion.

We'll review where you are in your GTM journey, identify the one or two things most likely to unlock growth, and tell you plainly whether we're the right fit to help. No obligation.

How Engagements Work

  • Project-Based: A defined scope with a fixed timeline — ideal for GTM builds, playbook design, or a specific sales motion sprint. Typically 6–10 weeks.
  • Retainer: Ongoing fractional leadership embedded in your team. Monthly commitment, scales with your needs. Most clients start here.
  • Advisory: Lighter-touch strategic guidance for founders who want a senior sales voice in the room without full embedding.

Not sure which fits? The GTM Audit call is the right first step — we'll tell you plainly.

Prefer email? Reach us at info@ejgrowthadvisory.com